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By a very wide margin, the bible is considered the best selling book of all time. Estimates suggest between 5 and 7 billion copies have been printed and distributed over history. But here's the question: If Jesus hadn't walked out of the tomb, would anyone have bought the book at all?
If the story ended on Friday, would anyone have bought any of it? Because Friday wasn't a new story. It had been heard before. A man rises up. People begin to believe in him. Hope starts to gather around his words. And then the system crushes him. That’s not a story people build their lives around. That’s a story people learn from - be careful who you follow, be careful what you believe, be careful how much hope you allow yourself to feel - you learn and you move on. If the story of Jesus ends on a cross, it becomes a cautionary tale. A tragic one. A meaningful one, maybe. But not one that changes the world. And certainly not one that becomes the most distributed book in human history. No one risks everything for a story that ends in defeat. But something happened that made people stay with the Jesus story. Not just stay, but tell it. Carry it. Die for it. The same followers who scattered when Jesus was arrested suddenly became the ones who refused to stop talking about him. That part has always fascinated me. Because fear doesn’t turn into courage without something happening in between. People don’t go from hiding to proclaiming unless something shifts deep inside them. And whatever that shift was, it didn’t just change them. It changed the trajectory of a story. Because without resurrection, the cross is the end. But WITH resurrection, the cross is not the end. It’s the turning point. Everything that looked like failure gets redefined. Everything that felt final gets reopened. Everything that seemed lost is somehow still alive. And I don’t think this is just about theology. Or church. I think this is about us. Because if I’m honest, there have been parts of my life that felt like they ended on a Friday. Moments where something died. A relationship. A version of myself. A belief I thought would carry me further than it did. And in those moments, the hardest thing to hold onto is not faith in God. It’s faith that this isn’t the end of the story. Maybe that’s why this Jesus story has endured. Not just because of what it claims happened. But because of what it awakens in us. A deep, stubborn hope that endings are not always endings. Christianity didn’t spread because a man died. That story has been told a thousand times in a thousand different ways. Christianity spread because people believed death wasn’t the end of the story. And whether someone believes that literally, spiritually, or somewhere in between, I think we all understand the longing behind it. We don’t want our stories to end in defeat. No one would have bought a story that ends in death. But we will give our lives to a story that refuses to stay there.
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Robert "Keith" CartwrightI am a friend of God, a dad, a runner who never wins, but is always searching for beauty in the race. Archives
May 2026
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